Salespeople are Not Entrepreneurs
This is one of the single most important things entrepreneurs need to understand when they hire salespeople to grow and scale their business. During a first meeting with an entrepreneur, I often ask what is the profile of the ideal salesperson for their business, and I usually hear the following:
Knows my industry and understand my business
Has contacts with prospects for my business
Very autonomous, no need to be managed or motivated
Ready to take risk and accept a large portion of commissions – if they are good they should not hesitate… because my product is great
What was just described is the profile […]