By Gretchen Gordon Archives - Braveheart Sales Performance

Three Simple Steps to Account-Based Selling…Not Just for Account Managers

In the world of selling, I am a die-hard hunter. I love the thrill of finding some new, exciting opportunity. I also love hearing about fresh, new issues, learning about others’ businesses and thinking about solutions to problems.

In my desire to hunt, I have fallen victim to the belief that it is more noble to chase down and “kill” a new client than to work with existing ones. I admit it. I am easily distracted – thus I like the fun possibilities of what could be with a new opportunity. If you have similar people on your sales team or […]

10 Sales Leadership Tips for 10 Years

This month, March 2019, marks Braveheart’s 10th year in business. We’ve reached this milestone because of all our wonderful clients, those that have referred us clients, those that have supported our efforts and those that we have learned from. Thank you all!

To Lori Richardson (@scoremoresales) and Jill Konrath (@jillkonrath), along with all the Women Sales Pros (@WomenSalesPros) that I have come to know, I appreciate you.

And to Dave Kurlan (@KurlanAssoc) and Objective Management Group (@ObjectiveMGMT), thank you for providing the science and data that enables us to help so many sales organizations around the globe.

10 for 10 Sales Leadership Tips

In […]

Most Recent Motivation Data Revealed

If sales managers have a perceived weakness, it’s most likely their ability to motivate everyone on their team. This key competency requires that individuals need to be inspired individually.

Instead, many managers and leaders have a one-size-fits-all approach. One that’s not entirely their fault.

Does Money Motivate?

The common belief is that salespeople are in sales because they are money-motivated. So, managers naturally default to using the compensation plan to motivate behaviors. But the most recent data revealed by Objective Management group on 493,000 salespeople tells a different story. Below is a chart that shows where these salespeople fall on the motivation spectrum.

The […]

Four Components to Optimize Your Sales Organization

I recently gave a presentation at the ESA Leadership Summit
on ways to optimize a sales organization. The four components and main points I
discussed are applicable to sales organizations in every kind of industry, so I
want to share them.

As you read, keep this in mind. Focus on what is possible, not what doesn’t apply. Don’t say to yourself, “Yeah, but my company is different.” Rather come at it from the standpoint of, “How can we implement that to make us better?”

First, what do I mean by optimize? The word, as defined by Merriam Webster, is “to make as perfect, […]

Marshmallow or Meanie Pants?

As a sales leader, there is one overarching thought to keep
in mind: It is your responsibility to push your sales reps to greater heights
than they would achieve on their own. Otherwise, you are excess cost.

When it comes to doing this, too many times we find sales
leaders who are extreme. They either want to be their salespeople’s friend
(marshmallow) or feel like they have to be drill sergeants (meanie pants).

I recently conducted a webinar for a group of both new and experienced sales leaders on this topic. Its focus was on sales leadership accountability and as is true with most […]

Data Reveals Missing Accountability Traits in Sales Leaders

Statistics abound about the abysmal state of quota attainment by salespeople. We’ve all seen the numbers. Of ourse, the data varies based on whose report you read, but it is safe to say that the majority of reps don’t meet their sales quotas.

However, I would submit that it isn’t all the sales reps’ fault. Many aren’t coached well and don’t understand what is expected of them to produce satisfactory results. They simply aren’t adequately trained and developed in their craft.

Qualities of a Sales Leader

Sales leaders must take some of the blame. There are three main skill areas that indicate […]

How to Recruit Like a National College Football Champion

Clemson whips Alabama for the National Championship and the 2018 college football season is over. This is an especially sad time in my house and for me. My son just graduated from the University of South Carolina and played his last football game in a disappointing bowl loss to Virginia. With Clemson a South Carolina rival, we were pulling for Alabama and the SEC. Their defeat, along with the end of the season and my son’s football career, means an especially gloomy time for me.

Why Clemson over Alabama?

Sadness aside, all the hoopla about the showdown between
Clemson and Alabama made me […]

Are the Salespeople Out There Better than the Ones You’ve Got?

It’s no secret: I am fascinated by data, especially how it relates to salespeople, sales managers and sales success. And I have access to plenty of data, including details on 450,000 salespeople.

Who’s Better?

Lately, I was curious about whether there is any difference between salespeople currently employed and those salespeople who are candidates for new positions. (Yes, I realize that a currently employed salesperson could also be a candidate for a different position. However, those cannot be separated out from the database for this exercise.)

Database Deep Dive

The database I’m using is supplied by Objective Management Group, the leaders in sales specific […]

A Fresh Perspective from the Trenches

I had the pleasure recently to meet Leah Zissimopulos of Crime Prevention, a security company in Florida. Leah is new to selling in the security industry and brings an interesting and fresh perspective. Here’s an article she wrote that I thought many would benefit from reading.

Leah’s words:

“At 23, I struggled not to take things personally. Cut me off on the road, I assumed you thought I was a bad driver. Speak harshly to me in a meeting, I assumed you thought I was stupid.

Thankfully, by 26, 28, 30 I began to realize the world does not revolve around me. That often, […]

Can One Size Fit All Sales?

When it comes to sales, should salespeople do it all, or should individual functions be divided among multiple people, each having specialized responsibilities? I’ve had several conversations lately about the virtues of each approach.

Do it All vs. Split it Up

Is the do-it-all method, where one salesperson hunts, closes and then manages the accounts after the sale better than, say, where an inside salesperson handles the inbound or outbound calls (or a sales development rep, as they are commonly called, gets appointments scheduled) and other salespeople conduct those meetings and close the sale? The truth is: each way may be right […]

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