What Works for Sales Contests? How to Build a Sales Contest That Wins

What Works for Sales Contests? How to Build a Sales Contest That Wins

I had a discussion the other day with a sales manager at a client site. He was crafting a contest to try to spur some additional activity and business. He asked for my thoughts on how to structure a sales contest that wins, so I thought I would share.

Here Are Three Concepts That Will Help You Create A Winning Sales Contest:

1) Reward The Behavior You Want:

When constructing a sales contest, be sure that you are rewarding the behavior you want. If your goal is to increase sales, then the reward could come from the number of first appointments. If you […]