Will Your Salesperson Build Relationships Or Close Business?

Will Your Salesperson Build Relationships Or Close Business?

There is a misconception that salespeople are all one breed; that they are all gregarious, outgoing, extroverted individuals. Not true. The truth of the matter is that you have most likely been sold to by this one sort of person – because that is how most companies hire salespeople. They hire the people who like people and build great relationships. But building relationships does not necessarily mean closed business. I can’t tell you how many companies I know who have really nice, friendly, service-oriented salespeople . . . except that they aren’t really salespeople. They are service people.

But service people […]