I had the privilege of hearing Doug Lipp present at a recent conference where I was also a speaker. He is the former Disney University trainer for Disney. While his message was mostly about customer experience and satisfaction, he made a specific point that resonated with me and applies to sales.
He explained that at Disney World they would train their staff to look at the park from the child’s eye. They would physically get down on their knees and experience the park the way a child would experience it. Most companies I work with care about how the customer perceives […]