It seems to me that many sales managers don’t know exactly what they want to get out of a sales meeting. They know they are supposed to do them. Maybe even the CEO or president mandates that they have them weekly. Unfortunately, most are ill-conceived and end up wasting time and possibly disenfranchising well-intentioned salespeople.
Here Are My Basic Ground Rules for Effective Sales Meetings:
1. KEEP IT SHORT. The shorter the better – Maintain the sense of urgency associated with the fact that sales meetings are generally taking away from precious selling time.
2. KEEP IT RELEVANT. Due to the fact that the meeting […]