How to Be a Sales David When Going Against Goliath

How to Be a Sales David When Going Against Goliath

I was talking with a physician about the dilemma associated with the primary care physician business today.  She likes maintaining an independent business, but it is more difficult to do that cost effectively.  And what she is also up against is the large advertising budget that large healthcare systems have.  Well you might be saying, what does this have to do with my business?  Doctors don’t have to sell.  Well, it has everything to do with your business if you are a typical small or medium sized business where there is a very large competitor in the market.

If you are […]