Tough Questions Get You the Sale When Adorable Won’t

Tough Questions Get You the Sale When Adorable Won’t

One sunny weekday afternoon in July, I decided to duck out of the office for a brief walk to enjoy the fresh air. A walking trail through a heavy grove of trees led me to a residential street where I heard music. There I saw two sisters operating what appeared to be a lemonade stand. Big sister, about six years old, earnestly waved her arms in the air to get my attention while little sister, about three years old, excitedly jumped up and down on her tippy toes.

Since I was across the street and completely void of money, I yelled […]