How to Use LinkedIn and Reachable for Referrals
In my last article I spoke about the importance of asking for referrals and introductions. I described how one can accomplish this either the old-fashioned way, through asking, or by using LinkedIn or Reachable. I have been asked to explore these online applications a little bit further. So here goes.
We will start with the premise that receiving a referral or introduction far exceeds any cold calling one can do in terms of return on investment. Additionally, we will assume that your sales teams are already involved in seeking referrals the old-fashioned way.
Here is a simple primer on using LinkedIn for […]
