There are many sales managers and business leaders who believe that if you hire the right salesperson you can just turn them loose and they will excel. Not true.
The first 90 days (if not longer) are nearly as critical as following a solid recruiting and hiring process. First, “A” players will not settle for “B” management so you need to have a disciplined approach to onboarding and ramping up. Second, you need to be able to articulate why customers buy from you, and how you are differentiated (or not) from your competitors. Then be able to equip them with a […]