Referral Gathering for Sales: Go Old School or Go On Social?

Referral Gathering for Sales: Go Old School or Go On Social?

I was at a conference in sunny La Jolla, CA last week presenting to a group of very successful business owners in the security industry. Most have owned their companies for decades and have already built thriving recurring revenue businesses. Still, every single one of them has a keen interest in sales expansion. Each of them wants to better understand how to keep moving their sales teams forward on the path to increased selling efficiency.

A conversation was had about whether their sales reps need to understand the ins and outs of social media, and how to use services like LinkedIn […]